100%, based in San Diego, California, is an independent premium sports brand with a focus on performance eyewear, technical apparel, and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.The 100% brand has been synonymous withMotocross Americana and linked to many iconic moments that laid down the roots of what is modern Motocross. 100% dates back to the early 1980s when the popular logo graced the factory racing equipment of the biggest stars in Motocross.Today, 100% is inspiring a whole new generation of athletes and asking them the original tagline: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes including seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan; two-time 450 AMA Supercross champion Cooper Webb; Olympic gold, UCI cross-country mountain bike world, and European champ Jolanda Neff; four-time UCI downhill world champ Loic Bruni, #1 ranked long-course Triathlete in the World, Gustav Iden; Olympic gold and X-Games Champion snowboard slopestyle star Zoi Sadowski-Synnott; four-time Olympic gold biathlon sensation Johannes Thingnes Boe, and MLB All-Stars Atlanta Braves Ronald Acuña Jr. and San Diego Padres shortstop sensation Fernando Tatis Jr. Follow us on Facebook, Twitter, and Instagram.

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